Norwich Heritage, Economic and Regeneration Trust is bringing two of its flagship heritage projects to the Royal Norfolk Show 2011. Both ‘Colman’s Mustard Shop & Museum’ and Norwich HEART’s brand new ‘Digital Heritage Project’ will offer unique heritage experiences at the show.
Bringing local archive film alive for a wider audience, the ‘Digital Heritage Project’ will be screening the production ‘Pastures Olde’ in the show’s Members’ Pavilion. This treasured collection of images shows life on the farms across the East of England from the 1920s to the 1960s.
The exclusive screening of ‘Pastures Olde’ will debut at the Norfolk Show and will be the first of many public screenings following Norwich HEART reviving the Digital Heritage Project. Films featured in ‘Pastures Olde’ reflect the changing seasons in a farmworker’s year - from ploughing and planting to the highlight in the rural calendar, the Harvest.
Jane Jarvis, the Digital Heritage Project Manager said: “I am so pleased we have the opportunity to share ‘Pastures Olde’ with visitors to the Show. These archive films will bring back many memories to those who have worked the land as it charts the changes from horse power to machine power to cultivate the land. The films are an important part of our social history and we aim to ensure more people see them on a variety of digial platforms.”
HEART is also proud to present ‘Colman’s Mustard Shop & Museum’ at the event for the second consecutive year, who will bring their traditional mustard cart to the Food Hall as part of the Norfolk Food Festival’s presence at the show.
Debuting at the show will be ‘Certain Death,’ a brand new ultra-hot chilli sauce from the makers of the hugely popular ‘Norfolk Heatwave.’ Made with Jolokia chillies, ‘Certain Death’ is among the hottest chilli sauces available, making it a star attraction for fans of spicy food and gift buyers alike.
Nick Cook, General Manager of the Colman’s Mustard Shop & Museum said: “We look forward to welcoming visitors to our stand and encouraging them to enjoy tastings of our exclusive mustards and brand new products. There will also be the chance to purchase new products at special discounted show prices.”
It is also worth visiting the Colman’s Mustard Shop stand to be one of the first to hear details of this summer’s Norwich 12 tours, run in partnership between Norwich HEART and Norwich’s Tourist Information Centre (TIC). With four different tours running, and each exploring three of the Norwich 12 buildings, the Norwich 12 tours are a rare opportunity not to be missed.
For more information on the above projects, visit http://www.heritagecity.org or e-mail info@heritagecity.org.
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Notes to editors
For more information please contact Lindsey Roffe, Communications Manager at Norwich HEART on 01603 599570 or email lindseyroffe@heritagecity.org
About the Digital Heritage Project
Norwich HEART is partnering Pole Image Haute-Normandie as part of their Interreg Channel Partnership, Digital Heritage. The East Anglian Film Archive is the moving image archive for the region. The Archive is owned and operated by the University of East Anglia (UEA) www.eafa.org.uk
Pôle Image Haute-Normandie is a non-profit organisation funded by the Region of Upper Normandy and The Minister of Culture and Communication for its missions in favour of cinema, audiovisual production and photography www.poleimagehn.com
Interreg IVA Channel Programme is funded by the European Union, within the scope of the European Regional Development Fund (ERDF). The programme aims to promote emergence – between the French and English parties – of a space of common citizenship fostering a sense of belonging to a cross-border area, and endowed with a specific identity www.interreg3.com
About Colman’s Mustard Shop & Museum
Colman’s Mustard Shop & Museum was opened in 1973 to commemorate the 150th anniversary of Colman’s, with premises on Bridewell Alley. It moved to the historic art nouveau Royal Arcade in 1999, where it has been based ever since in a careful replica of Victorian trade premises.
The shop stocks an extensive range of powder and prepared mustards, including a number of specialities made exclusively for the shop. In addition, there are a wide selection of mustard pots and spoons, together with tea towels – not to mention a broad range of Colman’s memorabilia. It also contains many items on loan from the archives, covering all aspects of the history and production of Colman’s mustard.
About Norwich HEART
Norwich Heritage Economic and Regeneration Trust (HEART) is a private, charitable trust set up to act as an umbrella organisation for all of the heritage on offer in Norwich. We strategically plan, regenerate, manage and promote Norwich’s heritage and act as a best practice model internationally for developing heritage as a social and economic regeneration vehicle. HEART receives core funding from Norwich City Council and further project funding from a variety of sources which has to date included the European Union, HM Treasury, the East of England Development Agency and Norfolk County Council.
About Norwich 12
Norwich 12 is the UK’s finest collection of individually outstanding heritage buildings spanning the Norman, Georgian, Victorian and modern eras, offering walks and tours; visitor attractions; exhibitions; music and performances; cafes and restaurants; and gift shops. It is a pioneering heritage concept that is developing 12 of the city’s iconic buildings into an integrated family of heritage attractions which will act as an internationally important showcase of English urban and cultural development over the last 1,000 years.
Norwich 12 comprises: Norwich Castle, Norwich Cathedral, The Great Hospital, The Halls – St Andrew’s and Blackfriars’, The Guildhall, Dragon Hall, The Assembly House, St James Mill, St John’s Roman Catholic Cathedral, Surrey House, City Hall and The Forum.
Norwich 12 is an initiative by Norwich HEART, which secured £1 million from the Treasury’s Invest to Save Budget for the project to initially run 2006-9. The ERDF funding allows this initiative to be developed until 2011.
