Tuesday 20 December 2011
Mustard Shop Matinees – free archive film screenings throughout December!
Norwich Heritage Economic and Regeneration Trust (HEART) and its Digital Heritage Project is bringing the archive alive this Christmas with free festive film screenings at the Colman’s Mustard Shop & Museum and at Fusion in The Forum from now until Saturday 31 December.
Get into the Christmas spirit and enjoy ‘Christmas Past’, a compilation archive film spanning 30 years of Christmas home movies showing how the festive season has been celebrated in East Anglia from the 1930s to the 1960s.
Filmed in colour and black and white, it’s a selection box of real life Christmas stories drawn from family collections preserved at the UEA’s East Anglian Film Archive (EAFA). In keeping with Christmas traditions there are films of decorated trees, turkey dinners with all the trimmings, paper hats, party games, crackers and presents enjoyed by happy families from all over Norfolk, Suffolk, Cambridgeshire and Essex.
Enjoy Mustard Shop matinees of ‘Christmas Past’, innovatively being screened in the window of the Colman’s Mustard Shop & Museum between 3pm and 5pm every Monday to Saturday until 31 December in the Royal Arcade in Norwich. You can also visit The Forum’s Winter Wonderland in Fusion where ‘Christmas Past’ is being screened to complement a digital display of stunning winter snowscapes, also until Saturday 31 December.
Jane Jarvis, Digital Heritage Project Manager said: “‘Christmas Past’ is a really delightful compilation of East Anglian home movies which is sure to get people feeling festive and a little nostalgic too! Thanks to the Colman’s Mustard Shop and Fusion at The Forum, these screenings are a great way for local people to connect with the past through archive film and to showcase some treasured festive footage from around the region.”
Norwich HEART’s Digital Heritage Project is currently working with EAFA to digitise hundreds of archive films from Norfolk, Suffolk, Essex and Cambridgeshire from as far back as 1896. With an aim of bringing the archive alive, the Digital Heritage Project is working with two major film archives from both sides of the channel, EAFA and Rouen based, Pôle Image Haute-Normandie.
In 2012, the Digital Heritage Project will launch its new website which will showcase a vast and impressive collection of East Anglian and French films which are an important part of our social history and heritage. This project is made possible via EU funding from the Interreg IVA Channel Programme within the scope of the European Regional Development Fund (ERDF).
For further information on the Digital Heritage Project please contact project manager Jane Jarvis on firstname.lastname@example.org
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Notes to editors:
Screen grabs are available from the film ‘Christmas Past’ – for more information please contact Lindsey Roffe, Communications Manager at Norwich HEART on 01603 599570 or email email@example.com
About Norwich HEART
Norwich Heritage Economic and Regeneration Trust (HEART) is a private, charitable trust set up to act as an umbrella organisation for all of the heritage on offer in Norwich. We strategically plan, regenerate, manage and promote Norwich’s heritage and act as a best practice model internationally for developing heritage as a social and economic regeneration vehicle. HEART receives core funding from Norwich City Council and further project funding from a variety of sources which has to date included the European Union, HM Treasury, the East of England Development Agency and Norfolk County Council.
About the Digital Heritage Project
Norwich HEART is partnering Pole Image Haute-Normandie as part of their Interreg Channel Partnership, Digital Heritage.
The East Anglian Film Archive is the moving image archive for the region. The Archive is owned and operated by the University of East Anglia (UEA) www.eafa.org.uk
Pôle Image Haute-Normandie is a non-profit organisation funded by the Region of Upper Normandy and The Minister of Culture and Communication for its missions in favour of cinema, audiovisual production and photography www.poleimagehn.com
Interreg IVA Channel Programme is funded by the European Union, within the scope of the European Regional Development Fund (ERDF). The programme aims to promote emergence – between the French and English parties – of a space of common citizenship fostering a sense of belonging to a cross-border area, and endowed with a specific identity www.interreg3.com