Colman's Mustard Shop & Museum was transferred to Norwich Heritage Economic and Regeneration Trust (HEART) in August 2009 from its previous owners Unilever UK & Ireland. HEART runs Colman's Mustard Shop & Museum as a retail operation and free visitor attraction.
HEART is a private, charitable company set up to act as an umbrella organisation for all the fantastic and often unknown heritage on offer in Norwich. We strategically plan, regenerate, manage and promote Norwich‘s heritage resources and act as a best practice case study nationally and internationally for developing heritage as a vehicle for social and economic regeneration.
HEART emerged from a perceived need to fill a gap in heritage management in the city since the management of resources was fragmented with no single vision of where heritage was, and should be, going. There was a growing realisation of what an amazing collection of buildings, artefacts, people and stories there are in Norwich and how, if they were unified under one ‘umbrella‘, they would have greater presence and a far stronger story to tell. This would mean Norwich‘s assets could meet their full potential in improving the quality of life for local people and visitors, supporting the renaissance of the local economy, maximising the city‘s cultural attraction and providing a truly sustainable use of resources.
HEART aims to:
Running the Colman's Mustard Shop & Museum is a very exciting move for HEART, giving us another avenue to make local heritage more accessible whilst continuing and expanding on the shop‘s significant contribution to the local economy.
For more information visit HEART's website: www.heritagecity.org. You can also buy all of HEART's merchandise from our online shop.
